Here's the inside scoop on a fabulous new fashion line that will be debuting Spring 2009...Sara Claire & Esther. Owners Aimee Wolk and Sara Jordan couple gorgeous materials and design with vintage and trend to create gorgeous pieces with a distinctly lady-like touch. The line features one of a kind pieces highlighted by vintage fabrics and trim and other vintage goodies like buttons. Um, yummy! Aimee and Sara met at Auburn University (Alabama fabulousness!) and have interned or worked in design, merchandising and/or marketing for awesome designers such as Donna Karan, Dara Lamb, the Swatch Group, Rebecca Taylor, Walter Baker, and Tibi. Anyone gaining experience working with Rebecca Taylor is OK by me!
Who is the target client for SC&E? Straight from the fabulous and beautiful horses mouth, "The Sara Claire & Esther brand inspires confidence in classy girls who grew up loving tea parties and playing dress up. Today this girl has grown into the lady who still loves dressing up and feeling beautiful. She adores pearls, lace, romance and getting recognized for her gorgeous attire. She appreciates fine quality and detail, and regularly updates her wardrobe with flirty and tasteful pieces. " Wow, I like the SC&E lady, she sounds like me!
The Spring 2009 collection was inspired by the owner's
grandmother's experiences during the 1940's in the South (I'll say that's fabulous!). Pencil skirts, men's oxford shirts reimagined with feminine details, black and white with a touch of gold and the palest of greens appear throughout the collection. The line is SO delicious. I can't wait to see what's ahead for SC&E. Pieces will be available at boutiques beginning in Spring 2009. I'm sure I will follow with more specifics as the time approaches so we can all get out there and buy our favorite pieces ASAP. I already know my favorites for the upcoming season...the First Lady Dress and the Blockade Blouse, could those names be cuter?!
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